Alicia Trost is the Chief Communications Officer at the San Francisco Bay Area Rapid Transit (BART), overseeing all public relations, media relations, social media and customer communication. Her team has received national accolades for breaking the government communications mold with their personally engaging tone, intentionally crafted to elicit affinity for BART and explain its important role in the region. Trost was coined one of the “realest social media managers in public transportation,” and a Salesforce Trailblazer for building a customer-centric social media platform. Muck Rack named Trost as one of the "Top 15 CCOs” to follow on Twitter in 2021.